Business News Daily features StartupPOP’s use of Periscope at Live Events

12 Ways to Use Periscope for Business

If your business is looking for a better, more personal way to connect with customers, Periscope is the answer. The Twitter-owned live-streaming iOS and Android app lets anyone broadcast video for free, giving small businesses an easy, fast and affordable way to communicate with customers in real-time.

Launched in March, Periscope has quickly catapulted into the most popular live streaming app. Like its competitors Meerkat, Stream and Hangouts, Periscope allows your business to be more accessible to customers and to create more personal relationships with them.

To help you use Periscope for business, we asked social media marketing experts and small business owners how they have found success with the live-streaming platform. Here are 12 winning ways they have used Periscope to grow their brands and build trust with customers. (continued…)

6. Live events

Is your company hosting an event? Periscope lets audiences watch from all over the world, even if they can’t attend in person., a company that holds monthly startup events that allow 10 companies to pitch in front of a panel of investors, has found success reaching a wider audience by broadcasting them via Periscope.

“On June 15 we ran an event in Boca Raton (Florida) where Periscope followers could watch our event live,” Dan Gudema, founder of, said. “We had over 100 viewers and people who could not make it could watch. Since then I have pretty much been on Periscope about 60 minutes day.”

By Sara Angeles, BusinessNewsDaily Staff Writer August 17, 2015 11:53 am EST
Full Article